What focused strategy actually produces

The situation

A growing clothing retailer had spent two years boosting organic posts. Revenue was flat, attribution was non-existent, and the owner could not say which campaign had produced a single sale.

What we did

We rebuilt tracking with the Conversions API, restructured the account into a proper cold, warm and retargeting funnel, and produced twenty-four creative variants in the first six weeks to find the angles the market responded to.

The result

• ✓

  4.6x blended ROAS

  Up from an untracked baseline estimated near 1.2x.

• ✓

  61% of revenue from retargeting

  Warm audiences that previously received no advertising at all.

• ✓

  3 evergreen creative angles

  Identified through structured testing and still running today.

The situation

A service business with excellent word-of-mouth was invisible in Google Maps. Their profile had the wrong primary category, no service list, eleven reviews and no photos in three years.

What we did

We reset the category strategy based on what the top-ranking competitors used, completed every profile field, launched a systematic review request flow, and published weekly Google Posts with geotagged imagery.

The result

• ✓

  +212% profile impressions

  Measured across a 90-day window in Google Business insights.

• ✓

  Top 3 map pack position

  For their primary commercial search term in the service area.

• ✓

  11 → 74 reviews

  At a 4.8 average, sustained by a repeatable request process.

The situation

A hospitality group was acquiring bookings through paid social, but cost per booking had climbed steadily for five months as the same two creatives fatigued.

What we did

We moved creative production to an AI-assisted pipeline to raise output volume, then ran disciplined hook tests across three distinct angles: price-led, experience-led and social-proof-led.

The result

• ✓

  -38% cost per booking

  Within eight weeks of the new testing cadence.

• ✓

  4x creative output

  At roughly a third of the previous production cost.

• ✓

  Experience-led angle won

  Outperforming the discount messaging the brand had defaulted to for years.